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UEFA signs a partnership with a Chinese brand of smartphones and connected objects

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This is a major first for UEFA following the announcement of a partnership with OPPO, a Chinese brand specializing in smartphones and connected objects, concerning several competitions including the Champions League.

For the first time, the European football body is teaming up with a Chinese firm “to highlight inspiring moments on and off the pitch, as well as to allow fans to witness and share these moments during the seasons 2022-23 and 2023-24”.

OPPO’s press release

OPPO, a leading brand in the smartphone and wearables market, today announces its partnership with UEFA for several competitions including UEFA Champions League, UEFA Super Cup, UEFA Futsal Champions League Finals and UEFA Youth League Finals for the next two seasons.

The smartphone giant will be the first Chinese brand to partner with the Champions League, UEFA’s premier club competition, and will work closely with the association to highlight inspiring moments on and off the pitch, as well as allowing fans to witness and share those moments during the 2022-23 and 2023-24 seasons.

The Champions League’s quest for excellence echoes OPPO’s brand proposition “Inspiration Ahead*” which embodies the brand’s desire to surpass itself to reach new heights. OPPO will work with UEFA to bring the most inspiring Champions League moments to football fans around the world.

William Liu, Vice President and Director of International Marketing at OPPO, said, “We are excited to partner with UEFA and work together to inspire football fans at UEFA competitions. UEFA. At OPPO, we believe that innovation can help us overcome everyday challenges, and this synergy with UEFA’s desire to fight in the face of adversity gives deep meaning to this partnership. »

Guy-Laurent Epstein, UEFA Marketing Director, added: “We are delighted to welcome OPPO to the family of UEFA sponsors with the biggest club competition in the world – the Champions League. OPPO is a global leader in mobile technology and together we look forward to connecting and inspiring football fans around the world. »

As part of this partnership, OPPO will benefit from increased visibility during broadcasts and around the stadiums, including on the Champions League perimeter advertisements, website and social networks. In addition, OPPO will provide football fans with the unique opportunity to go to the edge of the pitch throughout the Champions League season and capture key moments with OPPO smartphones. The most inspiring moments captured during matches will be shared in an OPPO Gallery on the UEFA Champions League website and OPPO Champions League homepage.

In addition, this partnership will highlight the brand’s most exclusive products such as the Find and Reno series, equipped with the MariSilicon X image processor, as well as IoT products such as headphones and connected watches. These products will inspire football fans around the world to enjoy a whole new way to experience the Champions League.

This new collaboration adds to the brand’s existing sports partnerships and its ambitions to inspire and engage the public through sport. OPPO in its 4th year of partnership with Roland-Garros and Wimbledon, is also one of the global partners of the International Cricket Council. By partnering with various international sports tournaments, OPPO is gradually increasing its notoriety around inspiring moments of sharing that are always rich in emotions.


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