NBC Sports activities Premier League studio host Rebecca Lowe units a excessive commonplace for presenting soccer in the US. NBC’s Premier League protection started with a three-year rights deal in August 2013. Since then, it garnered rave evaluations, with Lowe frequently among the many critically lauded.
Lowe talked to World Soccer Speak at this previous weekend’s Premier League Fan Fest in Orlando. The studio present, headlined by Premier League Reside, continues to evolve and develop. Now, it exceeds the present that revolutionized soccer protection within the US.
“The primary few years we have been very studio primarily based. However, once we made that first journey to England in 2015, it added a brand new dimension to the present, after which doing it as usually as we have finished it, and throwing in journeys to the Kentucky Derby, two or three fan fests a yr and abruptly you could have a present that is actually dynamic, and although our studio present is admittedly good anyway, altering it up offers our present a breath of contemporary air. What we’ve got finished is push the present to the max and provides the fan a neighborhood and hold a steadiness. We do not wish to be gimmicky and do a fan fest each week however hold a steadiness.”
Constructing the credibility of NBC
NBC organized a visit to England not less than eleven every season since 2015. The lone exception was the COVID-impacted time. These ventures contribute immensely to NBC’s continued protection.
“It is created extra credibility and authenticity. Robbie (Earle), Robbie (Mustoe), Tim (Howard) and I do know so many individuals over there. Soccer in England does not actually change. I have been turning up at video games since I used to be younger, and the stewards and workers within the tunnel are sometimes the identical individuals. We are able to really feel related as soon as once more once we go there, so it helps us stay near the league and retains our connections and views contemporary. Doing the England journeys and fan fests permits us to evolve issues and ensure issues do not stay the identical. We began in 2013, by the top of this present (rights) contract it’s going to be 2028. We’ve got to evolve, we can’t be complacent or static, and the journeys actually assist us transfer the presentation together with time.”
NBC’s protection has not solely loved essential acclaim in the US, however has surprisingly grown by way of presence within the UK as effectively, serving to to set a typical for international Premier League protection. Lowe mentioned the response to NBC within the UK.
“Lots of people (from the UK) who both come on trip right here or watch NBC on the web, by means of clips on Twitter or Instagram are seeing our reveals. Plus, the title NBC means a lot world wide. It is just like the BBC or Sky now, by way of the media world. Everybody is aware of it and respects it. Now, with so many American homeowners and gamers, it grows it extra, giving us extra entry to interviews, as a result of everybody needs to be on American TV. [The US is] such an enormous market, it is actually well-known there (the UK).”
In current weeks we have seen matches between Brentford and Bournemouth the place interviews and dressing room entry have been granted to broadcasters. Plus Arsenal hosted Manchester United, the place NBC commentators Peter Drury and Lee Dixon have been joined by Sky Sports activities Gary Neville within the dressing room doing a set-piece phase. That is one thing you not often if ever see in televised protection of the Premier League. Lowe is hopeful that extra entry will likely be granted to NBC and different rights-holders sooner or later.
“I feel entry is a slow-burn with the Premier League. Coming right here and seeing the way you guys do it with the NFL, you see how far behind the Premier League is. Now with extra American homeowners coming into the league you may see modifications as a result of they’re going to need that type of entry given. As a lot as I really like English soccer, it is nonetheless very conventional and other people will push again and it is within the blood over there to be extra restrictive, however slowly, however certainly extra entry is coming. There will likely be a pushback, however extra entry is coming.”
Rebecca Lowe serves a number of roles in Premier League protection
One other evolution of NBC’s protection has been the weekly Sunday morning tv phase, “The Lowe Down.” Initially, it supplied the chance for followers to ask questions. Additionally, it allowed Lowe to don her analyst cap for a couple of minutes quite than function a number.
The phase has a special vitality and vibe, serving to to maintain issues contemporary for followers and pundits alike. It’s obtainable on YouTube and Sunday morning’s Premier League Reside program.
“I used to be a bit hesitant at first the place in England the place you aren’t speculated to have sturdy opinions, and you might be supposed to only facilitate visitors (on the set), however I’ve a variety of opinions and spend the entire day speaking to the blokes giving my opinions, so for me it is fairly regular to provide opinions however it’s fascinating what number of different individuals discover it attention-grabbing, however I suppose that is like everybody at dwelling who has opinions and I by no means know the questions from the blokes, so I’ve to be fast with my ideas and responses.“
NBC Sports activities will proceed to be the unique broadcaster of the Premier League in the US till not less than the top of the 2027-28 season, with Rebecca Lowe doubtless behind the desk for all of it. That represents 15 years of broadcasting the world’s hottest soccer league completely in the US.
And with Rebecca Lowe on the helm, soccer followers ought to really feel lucky to have such a charismatic presenter bringing Premier League soccer to us every week. The long run appears extremely vibrant.
PHOTO: Nicholas Casanova/NBC Sports activities