The promotion-focused partnership will deepen relationships with LaLiga and UFC followers by social and digital media and occasion collaborations that includes present athletes and legends from each sports activities
NEW YORK, Dec 1, 2022 /PRNewswire/ — LaLiga North America and UFC, the world’s premier blended martial arts group, introduced right this moment a promotional partnership to have interaction with followers throughout each sports activities by social media collaborations, on-site protection at occasions, digital content material, athlete activations, and extra.
The creation of this partnership stems from a profitable preliminary collaboration between LaLiga North America and UFC initially of LaLiga’s 2022/23 season with UFC fighters Brandon Moreno and Ilia Topuria. The 2 superstars traveled to spain the place they skilled a LaLiga match, met with gamers from Valencia CF and Atlético de Madridand created content material that was distributed throughout league, membership, and participant platforms.
The brand new partnership will proceed collaborations that can characteristic athletes of each sports activities. Every year, UFC and LaLiga will manage no less than three activations in spain involving athletes and the participation of LaLiga golf equipment to advertise LaLiga, its groups, and gamers amongst UFC followers. In return, UFC will combine LaLiga into present digital exhibits that includes LaLiga gamers and ambassadors akin to UFC Unfiltered and Between Rounds podcasts, the out of the octagon Fb present, and fight space on Twitter Areas.
Along with social media collaborations, LaLiga North America will create social content material round UFC Combat Weeks to develop consciousness of UFC throughout the passionate soccer neighborhood. Protection will characteristic tune-in messaging for UFC occasions and pre- and post-fight protection, together with storytelling round particular UFC fighters tied to their journeys to spainmessages from LaLiga gamers supporting completely different UFC fighters, and recap content material following fights.
“Hispanics make up a major share of the inhabitants in United States and are on the coronary heart of each LaLiga North America and the UFC’s fanbases,” mentioned Adrian Segovia, Head of Content material and Distribution of LaLiga North America. “Our focus might be discovering commonalities throughout the LaLiga and UFC communities and offering value-add alternatives to boost fan entry and create relatable, partaking content material.”
“LaLiga is among the best and hottest soccer leagues on the earth, and we’re excited to discover the alternatives to cross promote our sport to their unimaginable fan base,” mentioned David Shaw, Senior Vice President, Worldwide and Content material, UFC. “UFC has a major Hispanic fan base in United Statesto not point out tens of millions extra in spainand this relationship is a approach for us to have interaction extra with these followers whereas creating further worth for our broadcast companions, like ESPN+ within the US, by serving to to drive viewership of our dwell occasions.”
Each leagues may even collaborate all through the calendar yr on campaigns akin to Hispanic Heritage Month, Worldwide Combat Week, El Clásico, and UFC’s upcoming thirtieth anniversary, by cross selling these moments on their respective social channels. UFC may even host LaLiga gamers and legends on the UFC Efficiency Institute in Las Vegas for coaching and knowledge-sharing alternatives.
LaLiga and UFC are each accessible solely on ESPN+ within the US
About La Liga North America
LaLiga North America is a three way partnership between LaLiga and Relevent Sports activities Group, which serves because the unique illustration of LaLiga within the US, Canada, Mexico and Central America for all enterprise and growth actions. The operation manages the TV/media rights and industrial agreements on behalf of the league and helps its development within the area by consumer-related actions together with content material growth, occasions and activations, advertising agreements, growth of youth academies and coaches, and exhibition excursions.
UFC® is the world’s premier blended martial arts group (MMA), with greater than 688 million followers and 211 million social media followers. The group produces greater than 40 dwell occasions yearly in among the most prestigious arenas around the globe, whereas broadcasting to almost 900 million TV households throughout greater than 170 nations. UFC’s athlete roster options the world’s finest MMA athletes representing greater than 75 nations. The group’s digital choices embrace UFC FIGHT PASS®, one of many world’s main streaming companies for fight sports activities. UFC is owned by world leisure, sports activities and content material firm Endeavor, and is headquartered in The Vegas, Nevada. For extra info, go to UFC.com and observe UFC at Fb.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.
Rebecca Diaz Gonzalez
SOURCE LaLiga North America