Getting our arms on the Tremendous League sticker album


The “bought, bought, want” craze of sticker gathering within the Nineties wasn’t simply restricted to soccer.

In 1997, simply the second season of Tremendous League, a sticker album was launched with 325 rugby league stickers to gather. The album price 75p and stickers may very well be purchased in packs of 5.

We bought our arms on an album not too long ago, plus a raft of free stickers and a few unopened packs!

The Tremendous League Sticker Album 1997

The late Kelvyn Gardner, who was a Warrington fan, was a key participant within the growth of stickers and different licensed merchandise within the Eighties and he turned one of many founders of Merlin Publishing.

Merlin produced soccer’s Premier League sticker albums and by 1995, Merlin’s gross sales had reached £50m in simply 5 years. A TV documentary in 2017, Caught on You, detailed the transformation of Panini and Merlin which Kelvyn was on the forefront.

He’s listed within the credit of the 1997 Tremendous League sticker album as editorial guide, and little question his love for rugby league would have been a consider its manufacturing.

The album incorporates a foreword from Sky Sports activities commentator Eddie Hemmings. In it, he writes: “You maintain in your hand one other instance of the facility of Tremendous League – the nation’s first ever Rugby League sticker assortment. The golf equipment, the gamers, the colors, the logos, the statistics are all right here to current a worthy assortment of the Best Recreation of All. Sort out when you can!”

For these acquainted with the soccer sticker albums, the rugby league one adopted the same format. There have been sections for every of the 12 groups, together with stickers for logos, kits and key gamers, in addition to the half and half group photograph stickers.

Super League sticker album team page

The 4 pages per group included the squad pages, which had 16 gamers, together with their profession file, and primary bio particulars.

The group pages additionally included data equivalent to membership web sites, cellphone numbers, honors and most curiously, ticket costs. It was simply £7 to observe Wigan at Central Park in 1997!

The center pages of the album had been devoted to the World Membership Championship, which after all featured all 12 Tremendous League golf equipment and their 22 equivalents from Down Beneath.

The album was revealed mid-season, because it incorporates stats, a evaluate and league desk as much as the center of Could within the season.

Maybe the demise of the Tremendous League in Australia impacted on the manufacturing of future sticker albums, who is aware of.

Missed alternatives

But it surely’s this form of factor that rugby league nerds have been starved off. You solely have to take a look at the influence of stickers, playing cards and extra not too long ago, issues like FIFA Final Workforce, to see how a lot influence off-field collectibles and crazes can develop curiosity in a sport.

Super League sticker album shinySuper League sticker album pack

One man who tries to maintain up with rugby league memorabilia is Wigan fan Neil Davies, who runs the NRDCollectables Twitter page.

He mentioned: “I bear in mind it effectively. The 12 months was 1997 and eventually Rugby League followers had an opportunity to gather and alternate a sticker assortment with their associates on the playgrounds throughout the North of England.

“After years of Panini soccer collections being accessible to buy from ‘most good newsagents’ across the nation, Merlin had lastly given the Rugby League household the chance to brag over having our personal guide of stickers.

Super League sticker album Barrie McDermottSuper League sticker album Brian McDermott

“The enjoyment of listening to and being concerned in want, want, bought, bought on the playground and coming into into negotiations into what number of regular stickers you will get for a silver/shiny actually brings again joyful reminiscences.

“Sadly, the gathering solely lasted one season and has by no means been seen of once more. Plenty of golf equipment have accomplished their very own ‘Buying and selling Card’ collections, however the pleasure of peeling the backing off every sticker and virtually surgical precision in getting it caught completely straight within the guide was a factor of pure pleasure.

“I all the time look again at this stuff with rose tinted glasses and can not help however suppose, simply after one season, it was an enormous missed alternative.

“I can nonetheless fondly bear in mind names and photos of Soccer gamers from again within the 1980’s so this is able to perhaps be a terrific alternative to boost the profile of the video games stars.

“There was an enormous second over the previous couple of years in retro shirts and the ‘older’ collectors beginning to revisit their collections, so this perhaps a terrific alternative to revisit the viability of a brand new, up to date assortment.”

Super League sticker album Steve McNamaraSuper League sticker album Mark Aston

There have been murmurs a few years in the past that points round licensing and participant picture rights had been impacting on the wage cap.

That precipitated a default place to most issues of ‘no’, and even when approached by Prime Trumps a few years in the past a few assortment, the required gross sales goal scared golf equipment off.

We even made an strategy a number of years in the past about launching a buying and selling card sequence, that are proving more and more well-liked in different sports activities.

Will probably be attention-grabbing to see whether or not the involvement of IMG may see Tremendous League centric merchandise be created once more, such because the sticker album.

Whereas they will not be big cash makers, they may simply present other ways for younger folks particularly to get within the sport.

Now, has anybody bought a spare Adrian Vowles?

ALSO READ: The advertising and marketing recommendation rugby league must comply with

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